- Custom welcome page
- Integrations with social media
- Marketing materials
- SMS services
- Remarketing codes implementation
- Email campaigns
- Rating system
Social Wi-Fi has completed two stages of implementation
The first one was to create a world-class internet infrastructure, which enables reliable access to the internet. The second stage was to implement a smart Wi-Fi marketing service.
The moment a user logs into the network he is transferred to a welcome page, which displays predetermined content such as details about the hotel, discounts or newest deals. It can be freely changed from the service’s control panel, giving the managers a way to show any useful information to the users and encourage them to benefit from the offers.
Social WiFi system allows the managers to adjust their communication to the guests’ needs based on criteria such as age group, sex and the language they use. It grants them the ability to personalize offers that can be directly send to the Wi-Fi users from the service’s mailing system. Additionally, email addresses can be used to direct the visitors to the hotel’s booking page in order to bypass OTAs, avoiding high commission costs and making it possible to propose them more lucrative offers.
Social WiFi also provides the possibility to gather feedback from the guests with a Mystery Shopper online system. After leaving any of the hotels, the visitors receive an email message asking them to rate their stay on a scale of 1 to 5 stars. They are also displayed a textbox in which they can describe their experiences in a more detailed manner. This function is very important, considering that 56% of people admit that their standards regarding customer service have increased during last year.
Why do shopping malls and stores need CeeMart Social WIFI ?
Shopping centers and store owners frequently struggle to realize what areas are the most attended by their customers. What is their usual path around the building? What aisles are visited most frequently? Knowing where your customers are and how they get there allows you to increase your marketing possibilities, driving your sales in return. The solution to this are heat maps, which allow you to create a visualization of your visitor’s movements based on their network-compatible devices.
What are the benefits of knowing where your customers are?
53% of customers are willing to share their location in order to receive more relevant advertisement (Forbes). This shows that people are eager to tell you where they are, as long as they benefit from it.
Analyzing your customer’s pathways will allow you to determine what stores are the most popular, where people spend the most time and where to situate your products in order to make them easily accessible for them.
Learning what areas are the most occupied allows you to delegate additional staff to them in order to provide better experience for your visitors, thus increasing the chance of them making a purchase.
Movement heat maps also make it possible to locate the best places for trading posts and advertisements in a shopping Centre. This allows you to choose a location which will attract the attention of the largest number of visitors, increasing footfall and thus helping to increase sales.
Heat maps have appeared on the market a while ago. They use various technologies, such as WiFi or mobile apps combined with beacons.
4 Technologies that help small business development
Regardless of whether you’re operating a hotel, a restaurant or a gym, Wi-Fi is essentially a requirement at this point of time. It’s not only what your customers expect, but also what’s beneficial to you – Smart Wi-Fi’s possibilities such as location tracking, customer identification, feedback gathering, or marketing communication go a long way when it comes to acquiring maintaining a large and precise client base, as well as keeping satisfaction high.
2) Automation tools
Many tasks can be performed in a fraction of the time by using automation services. Regardless of whether you want to automate emails, workflow or your site’s displayed content, there will almost always be a way to do it quickly and painlessly. Tools such as CRMs (Customer Relation Management) or marketing automation help you to accomplish these goals without much trouble.
3) The internet
One of the best ways to promote your company is to utilize the endless possibilities provided by the internet. Services such as Google AdWords allow you to use ads located in the browser’s search results in order to increase your reach and acquire new potential customers. It is also worth to mention the importance of upholding your social media presence, which not only directly impacts the amount of people who get to know about your business, but also allows you to keep in touch with them.
4) Graphic design tools
Your company is not only your product, and your marketing is not limited to direct contact with customers. Technology has progressed to the point, where by using graphical tools we can create virtually anything we can imagine on a graphic plane. Your brand’s visuals are the most recognizable part of your business. Make sure they speak for you.
How important is mobile marketing?
Marketing is invaluable when it comes to promoting products and services. There are many ways in which the companies are trying to reach potential and existing customers. What is one of the best ones the 21st century? To use the internet, of course.
That, however, creates another question: how to use it? There are multiple devices people use in order to connect to the network. The basic classification is to divide them based on portability – on mobile and desktop devices.
For many years, stationary devices led the way when it came to web traffic. Smartphones were not nearly as popular as today, and when they became widespread, the quality of internet services did not quite catch up to them. Now the tables have turned. Thanks to better internet data plans, faster devices and the prevalence of mobile apps, desktops have fallen behind in terms of web traffic. It’s virtually impossible to think of a large and popular website which is not optimized for portable devices. Even Google has been introducing optimisation practices that filter out sites that are not specifically prepared for them.
People use their phones all the time. Look around in a cafe, restaurant, or a shopping mall, and it’s easy to find multiple people looking at their phones. Hospitality businesses that do not offer free customer Wi-Fi are losing them to these ones that do. Smartphones are by themselves reaching 50% of all time digital media time spent, and the time is used not only on web browsing, but also social interactions, research and even purchases.
In this world, internet marketers who are trying to reach the largest amount of users possible with their ads, search engine keywords and social media influence need to focus on mobile devices. While desktop use has stayed fairly consistent throughout the years, the amount of people who utilize portable devices has grown enormously.